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101 Tech

Lead DesignersLeah Ho
ClientLeah Ho
Prize(s)Bronze in Print / Signs, Exhibits and POP Displays
Entry Description

When tasked with elevating the two-story vacant 280,000 sf
office space for 101 Tech, developers Ellis Partners enlisted
the help of Gensler. In the heart of Silicon Valley, the space
had been a struggle to lease and therefore needed a
compelling leasing story comprised of focused tour stops,
aimed at brokers and potential tech tenants.

Gensler’s design team created an immersive and visual
experience by repackaging the General building information
in a refreshing way through the use of thoughtful
storytelling and super-sized, punchy graphics. Fun, visual
cues highlighted the property's differentiators and wellness
benefits, such as expansive natural light and outdoor
amenities. The team also achieved bang-for-your-buck
design solutions that could be repurposed should the space
be partially leased. Designated pit stops along the tour also
engaged users to interact with iPads loaded with 360-
degree panoramic views that simulated the space occupied.
Ultimately, the curated 11-stop tour empowered brokers
with a memorable marketing story, resulting in a signed
lease only a few months after the project was completed.