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Just Peace

Lead Designers
Prize(s)Gold in Print / Corporate Identity
Project LinkView
Entry Description

Just Peace is a new annual festival in celebration of peace and justice and takes place in The Hague. Everything in the festival focussed on one goal, peace. Consequently, we created the name ‘Just Peace’ to highlight this emphasis while also linking to the justice nature of the cause.

A nation’s identity marker is it flag. Taking these as the starting point we disassembled flags, separating them into their different elements. Doing this shows that we all share the same qualities – the same colours, the same shapes. A level playing field is created and peace can be achieved.

As The Hague is very active in working for peace, during the campaign we present statistics to show the whole city is working towards this one goal – Just Peace.

The creation of the Peace Palace, over 100 years ago in the city, laid a solid foundation for The Hague as the international city of peace and justice. Just Peace occurs around the UN’s International Day of Peace on the 21st September. Throughout the weekend over 25,000 people enjoyed music, debates, exhibitions, running events, guided tours, walks, theater and more.



We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.