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Visual identity for Wilson Mello Institute

Lead Designers
Prize(s)Silver in Print / Corporate Identity
Entry Description

The corporate identity developed for the Wilson Mello Institute was implemented throughout each of its four Centres: Orthopaedic, Wellness, Physiotherapy and Studies. In order to express one of the Centre’s main purposes — helping the human body to progress from clinical rehabilitation to optimised fitness — a versatile and flexible structure was developed and the brand initials WM have been used to form 'graphic footsteps' that flow as you travel through the Centre's different environments, creating a sense of movement and energy.


Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com