YOU is a Netflix original show that follows Joe Goldberg, a book-loving antisocial serial killer who stalks and obsesses over a handful of different women during the course of the series. The show is told almost exclusively from his perspective and is all about putting the audience’s discretion and moral judgements into question.
The title sequence is focused on one of Joe’s overarching qualities, which is that he loves to fix things– one of those things being old books. We created a sequence depicting Joe repairing a damaged book with menacing overtones.