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Lead Designers
ClientKenneth Macalino
Prize(s)Silver in Transportation / Auto/Truck/Mobile Home
Entry Description

Roll'up is a futuristic food truck concept that emerges
from developments in manufacturing, sustainability,
and equipment minimalism. Roll'up has a large window
in the back that reveals the gallery-style kitchen and
allows customers to watch their food being made while
creating a more refreshing work atmosphere for the
chef. The truck's interior is designed to be more
ergonomic with a wider walk path that mitigates
accidents in addition to properly scaled counters that
consider the chef's arm span and overall comfort. A rail
system is incorporated in the steel structure that allows
the food truck to expand and reveal an additional bar.
This along with mountable bars on the side returns
crucial restaurant aspects to the food truck experience.
Roll'up meets manufacturing guidelines while making
use of sustainable materials like recycled aluminum and
up biocomposites. This all culminates in a vitalized food
truck experience ready to serve high-quality Japanese-
Mexican cuisine.