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White Out Belfast

Lead DesignersGina Cloe
Prize(s)Silver in Multimedia / Online Advertising Design
Entry Description

After the Paris attacks on November 13, 2015 a movement of peaceful defiance began, centered around U2’s Belfast shows. I designed all campaign ads and gear. Our message was simple: Music fans and global citizens would not yield to terror or fear. And thus, the campaign’s slogan was born: #strongerthanfear. The line comes from a U2 song about the Dublin bombings in 1974. Supporters of the campaign, and several notable figures, rallied and participated en masse. This was pushed out over social media in only 3 days.
The campaign was an overwhelming success. Supporters from around the world came together in Belfast and across social media, in solidarity with Paris. White Out Belfast was interviewed by U2.com and featured in several newspapers, magazines, and online publications. U2 themselves supported the campaign by displaying our hashtag #strongerthanfear on their screen for several shows.