HYPE Los Angeles: Helping Young People Excel

This project was centered on creating a branding and
corporate identity strategy for HYPE Los Angeles, a non-
profit organization that provides talented low-income
students in Los Angeles with the guidance and
resources to qualify for admission at elite college-prep
independent high schools. Students worked directly with
the client.

The HYPE Team, the fi­nancial donors that support the
program, and the community partners involved all help
to create exciting new opportunities for the students in
their program by opening new doors that allow the
student to turn a page in their educational career. The
identity presented expresses this idea through it’s use
of the symbol of a book with three turning pages, which
represent the aforementioned drivers of HYPE. These
pages are placed behind an exclamation point, which
represents the HYPE students and the excitement they
have for the opportunities that HYPE has given to them.