Gebrüder Weiss Headquarter – Signage Design

Movement is the vital concept of a logistics company operating worldwide. From A to B, starting points, arrival points and points of view. The point is the most agile form of all basic shapes. It became the DNA of the project, the custom typeface and pictograms. Throughout the building we connect the headquarters with the world: Glass walls show the shift in time and daylight in around 500 cities across the globe and a 70 meter long alleyway becomes a virtual journey along the 47th degree of latitude and road markings from all over Europe enframe the meeting spaces. The signage provides orientation, a world of manifold stories and a coherent atmosphere throughout the building.