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Concresur

Lead DesignersHoracio Lardies
Prize(s)Silver in Print / Catalogs
Entry Description

16-page brochure. 8 inserts. Cover is made of coated paper with protective lamination. Inside pages: coated tracing paper and cardboard. Slotted die cut figure. Offset printing. Print run: 1,000 copies.
Play becomes the leading character in a conversation between H3L and Concresur.
The untamed wind of the Argentine Patagonia lash against concrete walls. Its strength lets us discover a new way of thinking about construction. The catalogue is a statement of the nobility of the materials and the beauty of simplicity. Suddenly, something unexpected happens. An invitation to play and explore our creativity in a room built with tracing papers and cardboards. It might as well be an invitation to rediscover and experience the basic principles of architecture.