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I speak fluid colors

Lead DesignersMaria Grønlund
Prize(s)Bronze in Print / Posters
Entry Description

The posters are digital drawings developed primarily for aesthetics. It's a study in colors and Illustrator techniques basically based on Illustrator blends modified in Photoshop. The innovative method used is described in an Adobe inspire webinar I held with Adobe Jan. 14th 2015.


The posters are in bright saturated primary and secondary colors to create a fresh, life-affirming impression to energize the viewer.

The inspiration for the abstract shapes is found in the nature: Fire, fluids, ink and lush greens. From airy elements as well as organic origins.

In principle there's no right or wrong way to interpret the drawings. It's a bit like watching the clouds and finding rabbits and sheep in the shapes.

Though it is created with the intention of evoking a positive and light feel.

The title "I speak fluid colors" is a metaphor for my creation of color palettes. Both literally the art of toning colors and a metaphor for it is something that comes easy to me. Colors have become a big part of my brand as a graphic designer over the past couple of years.

This combined with the fact that the shapes look like fluids is the background for the overall naming of the three drawings

One of the posters where used for the Adobe Max Conference 2014.