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Aim For The Day

Lead Designers
Prize(s)Silver in Print / Calendars
Entry Description

Our client Hilbert Krane, photographer and darts enthusiast, asked us to design a custom made calendar for him to give to his most important clients. The way he sees life is that everyday holds an opportunity to grow and experience new things. You just have to be open to the possibilities. To help you discover this and have an aim for everyday we designed this calendar.

The calendar has 365 darts. Every month has its own colour and on every flight there is the date. On the dartboard there are several ‘aims for the day’. Just take one dart every morning, throw it and see what the aim of the day is. We are sure, that after one year of using this calendar, your life has changed in may ways. At the least, you will have improved your dart skills!



We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.