SodaStream Play

SodaStream Play is the next evolution of the water
carbonator – a fully modular system that enables users to
select colors for each individual piece of the unit. A
corresponding app allows users to visualize different
color combinations, adding an element of playfulness to
the purchasing experience. As each kitchen environment
is unique, Play gives users the ability to adapt their unit
to their personal style, complementing any setting. Using
Play is seamless: the bottle easily locks in; with one push
the head drops down to carbonate the water, and it
automatically retracts when the water is finished
carbonating. The result is a simple and intuitive new way
to make sodas or sparkling water at home - saving an
average of 550 plastic bottles a year per household.