HTC stands for craftsmanship and human experiences.
With its iconic form, unibody metal construction and
innovative features such as BoomSound, BlinkFeed, Duo
Camera experience, and Dot View case, the HTC One is
a flagship smartphone that embodies these values.
Your phone is not just a gadget. It’s a personal accessory
that holds your most important work, communication,
favorite music, and your most loved photos of friends and
family. We designed the HTC One to reflect this
precious relationship with exceptional craft and honest use
of materials. Instead of using inexpensive and easy-
to-engineer plastic like our competitors do, we chose
aluminum for its premium look and feel. The unibody
chassis is composed of 90% aluminum—by far, the most in
the industry—and wraps around the signature curved
back and tapered sidewalls to create a seamless form that
feels great in the hand. A fine hairline finish is applied
to the back, adding a subtle, yet noticeable texture and
warmth to the aluminum. The end result is authentic
quality that is instantly felt when you hold it.