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Mode Design Group, a NYC based creative agency, wanted to switch
things up for their 2014 holiday gifts to contacts and clients. Their goal:
create something desirable, giftable and with long lasting functionality.
They immediately went to the drawing table – i.e. the office bar – and
let the creative juices flow. On the third attempt to make the perfect
martini lemon twist, the idea became clear – a tool to easily twist a
lemon rind would make the ideal gift for 2014. Mode would create the
perfect martini gift pack, complete with an Alessi Apostrophe lemon
twist held in a custom designed box.
The final pack includes a custom Alessi Apostrophe lemon twist,
engraved with the Mode Design Group logo. The lemon twist sits next
to an Ultimat Vodka mini in a plush grey EVA vacuform, lined with a
soft touch, suede like, matte grey paper. Two doors, secured with
magnetic locks, open with a ribbon tie to unveil the tool and vodka. On
the inside of the left door, a recipe for the Mode Martini is printed in
foil, bringing the text to life against the grey paper. The official Alessi
instruction booklet sits in a pocket underneath the recipe, visible
through a clear acetate plastic sleeve. The suede effect matte grey
paper continues on the packs’ exterior with a spot varnish, foil stamped
pattern and signature MDG embossed logo in the bottom left corner.
The final touch is a holiday message printed in foil, “cheers! to design.”
After being presented with the idea, Patron Spirits graciously donated
the Ultimat mini’s for the pack, allowing us to send out the tools for the
Ultimat martini with a twist.