Development of a special edition gift box to celebrate the launch of Campari's new bottle and packaging design in Brazil.
The gift pack is lined by red fabric, the brand's signature color, and closed with a unique golden lock, which when unlaced, opens the packaging as a book, revealing within its pages a unique narrative which takes consumers through a retrospect of the brand's evolution across the years, passing through its previous iconic bottles to finally find, nested within the box, Campari's new bottle.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com