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Highline Residences - Multimedia Wall

Lead DesignersGlen Ow
ClientGlen Ow
Prize(s)Silver in Multimedia / Interface Design
Entry Description

blanct upped the ante in the digital world of Multimedia by
leading the interactive marketing campaign for Singapore's
Residential Jewel, Highline Residences by Keppel Land. Easy
to navigate without a guided tour, the massive Wall is
housed within the esteemed development's showsuite.
Featuring a 32-point touch interface that serves to educate
and entice a worldly audience through an amalgamation of
2D & 3D visuals, videos, maps,design and copywriting,
blanct led the campaign direction based on the objective of
showcasing a fully experiential and informational delivery of
the charming residence's location. Zoning in on its lifestyle
avenues, convenient location settings, and cultural vicinity,
the Multimedia Wall is a stunning display of all that, fronted
by three expansive and seamless multi-touch panels. Unique
features include customized graphic details, pre-determined
animation transition playbacks synced to the user's trigger
point, Realtime integrated social media function for
Instagram live feed, pop-up windows that call up amenities
features, and a graphic way finding display that channel
these amenities back to the development's plot. Purposefully
created to target a multi-generational audience, the
outcome has proven to be as intuitive and seamless, as it is
creative and useful. In addition to that, blanct has also
proceeded to adapt the contents of this multimedia wall into
a private application for both Android and IOS tablets [iPad],
providing the ultimate tool of convenience for sales persons
and marketeers alike.