Sir/Madam Catalog

Aesthetic Movement was asked to partner in developing a new line of products that would tap into fond memories while creating new ones. The result is Sir/Madam — a collection that evokes classical motifs and historical references while focusing on domesticity and entertaining in an easy, modern way. Aesthetic Movement created the name, provided logo design and branding, product development and packaging design, sourcing and manufacturing services, copywriting, collateral design, and overall creative direction.

For the catalog, A/M showcased the collections in inviting, entertaining, and easy-going settings, and the images were crafted to echo the Sir/Madam’s eclectic style. Aesthetic Movement focused on showing the items in their most natural milieu, suggesting the feeling of slowing down in the company of friends. Collaborating with our team of photographers and stylists, A/M provided location scouting, production, and overall art direction.