'-Love, Ana' store

'- Love, Ana' is a Croatian furniture, lighting and interior accessory brand. The studio finally opened its doors in Zagreb's city center (Dežmanova street), and is hoping to become the place to be for designers and design lovers. Its owner, young product designer Ana Tevšić, reveals that the concept of the studio is a place where you can learn more about the products sold here, but more importantly talk to the designer, work or just hang out. An all-white interior is a sort of gallery that transforms every week showing its visitors and the spectators the power of total design. The interior and window changes on a weekly basis, making it act more like a gallery than a shop, but also to give a new approach which makes people more comfortable to walk in and ask around. We have decided to communicate our products through the store's identity, which has its main elements, but they keep changing. We have used different channels of communication; such as a projector (with a different picture being projected to the wall every day), or different sounds that we want people to hear when they come inside (birds singing, the ocean breeze, mosquitos, jungle, cat fight, etc.). We also bring different flowers to the shop, to complement the sound and the store atmosphere of the day. All of this is done in a low tune, to catch someone's attention without forcing itself. We want to create a full design experience, and aim to grow creatively with time.