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HEEL Retail Shop

Lead DesignersJoel-Laurent Mbala-Nkanga
Prize(s)Silver in Interior Design / Commercial
Entry Description

Heel is a retail store located in the heart of New York. The fashion of tomorrow will be integrated with the technology of today. The ease and convenience of online electronic payment are integrated with the reassuring comfort of a traditional retail store while relaxing and taking time to make decisions. Allowing for the customers to make all transactions either entirely on their smartphones, or to interact with a salesperson. Interactive touch display screens, rounded TVs will allow for costumers to browse available products, locations and costs of the high heels they came to purchase. Heel is not in the business of selling shoes, but in the business of selling an experience.