The Rittenhouse

The Rittenhouse is a five star hotel located on one of Philadelphia's most well known public parks, Rittenhouse Square. This full identity re-brand including name, logo and mark design(s) was inspired by the Beaux-Arts style of Paul Philippe Cret, the architect of Rittenhouse Square, as well as many Grand Dame hotels throughout Europe. A bird's eye view of Cret's design for the square was translated into a flat pattern that is used as a recurring branding element. The collateral includes all hotel print service, sales operational and guest collateral including stationary system, key cards, city map, seasonal hotel newspaper, umbrellas, tote bags and VIP kit.