Heart is Organic (Series)

What does organic really mean? Is it a kind of food? An objective? Or a slogan for a healthier life? What is your personal experience of an “organic life”?
More and more people in the world recognize the importance of being organic. However, most of them only get to know the word but the true meaning of it.
Green at Heart is an organic shop, offering not only organic food but also attitude towards a better, eco-friendly lifestyle and wishing to deliver the message by print ad.
The core idea of our creativity is that to deliver the message of organic lifestyle, we need to bring out the discussion of its original meaning to the world. In contrary to geometry which structures the world, it is organism that enriches it and makes it alive. Similar to the concept of Taiji, the two elements belong to the same sphere of discourse.
Therefore, in terms of visual design, we express the interesting discourse of “organic” and “geometric” by geometric patterns and graphics inspired by Chinese calligraphy, in order to expand consumer’s imagination to connect their daily life (mostly constructed by philosophy of geometry) to an organic lifestyle. We believe that, to disclose the secret of living a better life to consumers, we need to touch their heart by simple, direct communication and experience.

Fa-Hsiang Hu is a designer, creative director and educator. He is an associate professor of Department of Applied Arts at Fu-Jen Catholic University and also is Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association and Executive Creative Director of Hufax arts.

Hu's works has been recognized by the Taiwan Visual Design Award: Platinum, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards: Pencil, London International Awards: Gold&Silver, Red Dot Award Communication Design: Best of the best, NewYork Type Directors Club Certificate of Typographic Excellence, Communication Arts Award of Excellence, Golden Pins Awards, Times Awards, Hong Kong Global Design Awards, IDA: Gold/Silver, and Graphis: Platinum/Gold/Silver,… etc. As well as his posters and book design were won and selected into the international poster biennales in Warsaw, Slovenská, Bolivia, Macau,… etc.