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USP Catalogue

CompanyCasa Rex
Lead DesignersGustavo Piqueira
ClientGustavo Piqueira
Prize(s)Bronze in Print / Books
Entry Description

Developed for the University of São Paulo's Research and
Extensive Studies Program, the project plays with a
modern all-type graphic style, in which the letters and
words take varied proportions and vibrant colors,
creating a visual rhythm which presents a catalogue with
a somewhat 'dense' content with an engaging visual
narrative. The result is an eye-catching and user-friendly
university catalogue that stands out within its genre.


Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com