For the launch of their new 'Family Combo', Burger King
needed the development of packaging capable of
bringing parents and children together during their
meals. The solution was to go beyond a mere "combo
bag", adding fun activities that took the main difference
between them, the generation gap, and embraced it as
the main subject for them to interact.
The box presents a myriad of objects and gadgets from
both generations in a modern and colorful pattern with
the 'Deliciosamente Juntos' (Deliciously together)
lettering at the center, whilst, when opened, the box
unfolds into a place mat for each one, with activities
which explore different cultural aspects of each
generation, allowing them to not only share a delicious
meal, but to truly spend a real moment of bonding.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com