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For the 5th season, the producers wanted to stay true to of the original show open for the tv series, but increase the 'glitz' factor. New organic elements were introduced into the typography, as well as new contestant imagery using what is known in the beauty pageant world as "glitz" photography, creating an even more surreal introduction to this uncompromising but non-judgmental look at the world of child beauty pageants.
Jon Berry is an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging.