Cultura Gift Packaging

Livraria Cultura is the largest bookstore in Brazil, and in
celebration of its 65th anniversary a range of gift
packaging was developed for CD’s, DVD’s and books.
The gift packs revive vintage medias based on the
products bookstores have sold commercially over the
past 65 years, but with a contemporary twist that leaves
consumers playfully wondering, “Is it packaging, or is it
an object?”. Drawing parallels not just between itself and
the product, but also between the store and its history,
creating an innovative concept that breaks away from
traditional commemorative editions.

Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com