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Trajectum Lumen itself is a ninety-minute walk in
Utrecht city centre combining light, art and storytelling.
Our goal was to brand the event. The brand had to be
equally entertaining and informative, and tell great
stories in a beautiful, visually appealing way. After
detailed research into the product values and target
groups, we decided to create a identity (logo and the
fictional character Luman) positioned somewhere
between an amusement park and a museum. Luman,
Utrecht's Lord of the Night, guides you through the city's
dark secrets.