Ars Futura

Studio Size crafted a unique brand identity for Ars Futura, a design and development agency in the gaming industry. This new visual identity reflects the bold vision and culture set by its founders, drawing inspiration from last century’s optimistic futurism. Departing from industry norms, the brand is imaginative, open, and playful rather than trendy or predictable. The motto “Future starts today” underscores a hopeful outlook and the belief that sincere, thoughtful actions now will build a legacy for tomorrow.

We are a small branding & motion studio from Zagreb. Ten years ago we left our jobs in big companies to dive deep into the creative process. We wanted to spend more time on fewer projects and focus on the intellectual, functional, and artistic aspects of business. Looking to create profound ideas, timeless design, and beauty in everyday life.