Huge Redesigns Four Seasons Website

Huge partnered with Four Seasons Hotels and Resorts
to help design its new, highly experiential global
website. The new fourseasons.com offers an
immersive and user-friendly experience, combined
with rich global content, impactful design and social
media integration. Huge was responsible for leading
the visual and interactive/user experience design for
the new site, with the goal of delivering an immersive
and effortless experience tailored to every user. The
brand’s signature service, locations and experiences
are showcased through photo-rich, informative
property and destination pages.
Based on extensive user research, key features of
fourseasons.com include:
• Ease of Booking – New booking process allows for
multi-destination, multi-hotel and multi-person
reservations, while spa and restaurant bookings can
now be made in one step for many properties.
• Every Property Has a Story – “Five-Star Highlights”
and “Why You’ll Love it” sections both demonstrate
first-rate service and the unique stories behind the
individual property, while a quick reference toolkit
right on the booking page offers need-to-know
information specific to each stay.
• Location, Location, Location – Awe-inspiring
destinations are front and center, with descriptions of
amenities, itineraries and experience offerings, while
painting an authentic picture of the local culture.
• Available on the Go – Fully optimized for mobile
devices and tablets.
• Access to Reviews – Each of the 80-plus property
pages features user-generated content direct from
Twitter, Facebook and TripAdvisor.
• Custom Personalization – After setting up a profile
and indicating personal interests, related content and
recommendations from Four Seasons will become
available on a guest’s next visit and over time,
delivering a completely personalized experience.