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Sola: MBTI Brews

UniversitySavannah College of Art and Design
Lead DesignersBhavani Sitaraman
Prize(s)Bronze in Advertising / Promotion / New Corporate Identity
Project LinkView
Entry Description

Sola is a fictional brand of beer based on the MBTI quiz, a popular test that sorts you into one of sixteen personality types. Using only typography and color, I decided to design packaging using a system that would create the perfect palette for your palate.