Graphic Happiness

Graphic Happiness is a exhibition on 100 years of dutch graphic design. It shows the work of Wim Crouwel, Dick Bruna, Anthon Beeke, Otto Treuman and many more.
It's about designers trying to find their happiness in their work, in graphic design. Just like a lot of people try to find their happiness in Las Vegas. That's why we made the signing with over 60 light boxes, inspired by the Las Vegas signs. It turned the exhibition into a light fest. We choose not to use any colour in the signing since the whole exhibition has a lot of colour because of the exhibited works.

We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.