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Firda

CompanyTotal Design
Lead DesignersAgreeth Wiersma
Design TeamAgreeth Wiersma, Luc Reinders, Sieds de Boer
ClientFirda
Prize(s)Silver in Print / Maps & Environmental Graphics, Gold in Advertising / Promotion / Signs / Exhibits / POP
Project LinkView
Entry Description

Firda, created from the merger of two large vocational education schools with multiple locations (ROC’s), enlisted Total Design to develop a cohesive brand identity for all its buildings. The new design needed to reflect Firda’s core values — personal, social, and professional development — while preserving the unique identity of each educational program. As a pilot project, Firda was given a dedicated wing in Leeuwarden’s new football stadium, where this vision is brought to life. This location serves as a model for further rollout of signage and branding across other Firda sites.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN