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The client brief was simple. She wanted to make a lasting impression on her potential clients, with a premium professional look. She also wanted to capture the imagination with something that could drive people to her website to find out more informations about what she can offer them. Her role of coach, being mostly perceived as abstract, got us wanting to evoke the results a personal coach could bring. When CEO's have this card in hand, it clearly demonstrates to them that there own leadership potential could grow by making a simple step toward coaching, a promise that they would see almost instant results.