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COLORFUL ZHANGZHOU

CompanyANSWER CULTURE
Lead DesignersYangchao Wu
CreditsPhoto by: ANSWER CULTURE
Prize(s)Bronze in Packaging / Product Packaging
Entry Description

The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. The project, beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, it chooses "green" as the primary brand color and the city emblem, the "daffodil." Our goal remains to help Zhangzhou achieve rural revitalization.