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BBWO - Welcome to Langhe

CompanyIronika Srl
Lead DesignersBeppe Incarbona
Design TeamFabrizio Piumatto
ClientConsorzio di Tutela Barolo Barbaresco Alba Langhe Dogliani
CreditsTino Gerbaldo
Prize(s)Bronze in Print / Signs, Exhibits and POP
Entry Description

“Welcome to Langhe” is the claim of BBWO held in Los Angeles in April 2022,
Barolo&Barbaresco World Opening the most significant event in the US to present over 200 Barolo and Barbaresco producers, organized by the Consortium of Barolo with Ironika.
The Los Angeles cinematographic iconography, the "Hollywood Sign", for the occasion was transformed into the brand and into the key visual of the event itself.
A result that visually united the wonderful Langhe landscapes to the Hollywood hills, in a spectacular gastronomic "movie" aimed at the American audience passionate about good wine.


Bio

Ironika is known as the Advertising Agency of the Cuneo district.
This is because Ironika has always been committed to transforming its customers' brand into Brand.
And it is with the passion for creativity, for marketing, and for events that all this happens.
Customers find in Ironika competence, availability, and listening.
Because in Ironika we love confrontation, creativity and... putting on and showing off!