Healix Rebrand

Rebrand and new identity for Healix health insurance. Our creative direction was inspired by a helix shape; creating an enveloping symbol that formed the basis of a global identity system. Natural colour tones paired with a corporate sans-serif font (Neue Montreal by Pangram Pangram) gives a balanced, professional and dynamic identity solution that projects the new strategic direction of 'protection and wellbeing, wherever you may be.'

We are a brand, design and web studio based in Farringdon, London. We help ambitious organisations create meaningful change by defining purpose and elevating it into powerful design narratives. This creates uniquely positioned, differentiated brands, transforming businesses and creating value for customers and users. Our design is defined by this clear vision and is expressed through powerful concepts that are strategically led. We believe great organisations deserve great design. Big or small, old or new, we are for brands that matter.