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To celebrate NZ’s first Matariki holiday, we wanted to promote a deeper understanding of three core Māori principles. The single-minded theme of collaboration led to a documentary-style video of the creative process, as our designer worked with a Māori artist. The collaboration became the design inspiration for 3 graphic expressions:
1. Intergenerational knowledge, depicted by a family of trees.
2. The impact on people when wellbeing is out of balance.
3. The sun’s life force that fuels & sustain us.
Māori shapes & patterns are reinforced by a singular palette & a hand-painted application.