Energy Saving Trust brand development

Energy Saving Trust is dedicated to promoting energy efficiency, low carbon transport and sustainable energy use. Their services are increasingly sought by consumers seeking trusted information on reducing energy consumption.
The brand’s personality ‘everyday expert’ was emphasised to make them more approachable and trusted – to help audiences take informed, sustainable actions.
The existing visual concept is the switch, symbolising energy savings, which we refined to be more useful and adaptable. We also developed a warm and friendly illustration style to bring energy-saving stories to life

Red Stone is independent creative agency based in East London, we provide brand strategy and design services to leading UK and international organisations.

We have a proven track record in delivering a range of projects – from multi-platform campaigns to comprehensive branding programmes.

We have highly experienced strategists, creatives and project managers who bring creativity balanced with meticulous organisation to deliver your project and achieve your aims. We work with organisations to develop powerful strategies that deliver awareness, uptake and positive results.

IDA 2018, Gold: CATEGORY Other Graphic Designs
IDA 2022, Honorable Mention: CATEGORY Brand identity
IDA 2022, Honorable Mention: CATEGORY Posters
IDA 2023, Bronze: CATEGORY Multimedia / Brand Identity