Horsham Interpretive Sculpture

The 'Horsham City Entrances Sculptural & Wayfinding Signage' project, a six-meter-tall sculpture in the Wimmera region, celebrates Horsham's identity. Designed by HeineJones, it blends agriculture and native flora, featuring four colored structures with laser-cut words that reveal interpretive stories. This project contributes to Horsham's waterfront revitalization, offering a unique and engaging experience for residents and visitors alike.

Mike Heine and Steve Jones founded HeineJones, an interdisciplinary design consultancy, in 2001. Based in Melbourne’s Docklands, we have a national reach and more than 20 years combined experience in delivering exceptional solutions. Specialising in wayfinding design, our team is also skilled in architectural, graphic, digital and industrial design. And we work in partnership with highly skilled professionals in the complementary fields of urban and product design, and landscape architecture.

Merit Award Winners; Society of Experiential Graphic Design Global Design Awards