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2022 was tough so we wanted our end of year client gift to be something easy that made a difference for those in need. The idea - a gift that spreads the love. Creative Jam became the expression for donating our time & creativity to help a Kiwi charity out of a sticky spot.
The packaging has a bold, visually playful tone, enhanced by a glossy print finish. The hero message is expressed in a simple typographic arrangement & fluid ‘JAM’ type. The vibrant colours & fun illustrations add an uplifting energy. The website enhances the fluid qualities, using jam-like animated movement.