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Loves Dog Brand Identity

CompanyCreatik
Lead DesignersKylie Gould
Design TeamDan Clark, Tracy Jack, Sofia Merkoureas, Luke Melbourne, Lauren Lamotta, Louise Thomas
ClientLoves Dogs
Prize(s)Bronze in Print / Corporate Identity
Project LinkView
Entry Description

The primary objective of this project was to design a distinctive and memorable brand identity that resonated with dog enthusiasts and effectively communicated the essence of 'Loves Dogs.'

The brand name 'Loves Dogs' was dreamt up by our client, communicating the brand's heartfelt passion for our four-legged companions. To create the perfect logo, we needed an iconic illustration of a dog that would embody warmth, happiness, and companionship.

Typography was also crucial and required careful selection to complement the visual element and evoke a sense of friendliness and approachability.