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The idea is to design ties with a departure from the conventional. Ties are personalized by design because a person chooses them by character, mood, age, outfit, and physical characteristics, and it is achieved by different forms and the number of type interventions according to the traditional shape of the tie. A broad spectrum of use is also possible with regard to the occasion, specific situation, event or environment, as well as the time of day and season. Innovativeness pushes the boundaries of manufacturing and gives new value to endangered traditional skills and crafts.