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Gorilla IT – All systems go

CompanyTotal Design

Lead DesignersEdwin van Praet, Martijn van den Brakel

Design TeamHenriette Verkerk, Ilse Rombout, Martijn Arts, Adam Lane, Martyna Piskorz, Timon Weerstand, Erwin van Ekeren, Lex van Hees, Marloes Pijning

ClientGorilla IT

Prize(s)Silver in Multimedia / Brand Identity, Gold in Print / Corporate Identity

Project LinkView

Entry Description

The visual identity represents all elements embedded in the Gorilla IT brand identity. It can translate complex information into a clear story for their busy target audience. The logo represents the ‘IT’ element and the Gorilla leadership characteristics, making it a word mark and symbol in one. The different visual elements and icons show the smart and active brand personality. They enable a sales savvy digital design system and transform complex data charts and processes into an easy comprehensible overview. The pay-off ‘All systems go!’ became reality for the clients they work with.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN