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Emerge

CompanyInsight Creative

Lead DesignersBrian Slade

Design TeamSteven Giannoulis, Peter Radich, Steven Giannoulis, Paul Saris, Kirsty Martens, Joanne Otto, Rainer Leisky

ClientTe Auaha

Prize(s)Bronze in Print / Corporate Identity

Entry Description

Te Auaha asked us to design their festival of creativity, a celebration of emerging talent across 9 disciplines. They needed: (1) an enduring name & identity that could become synonymous with creativity & emerging talent; and (2) a compelling launch campaign to drive attendance.

E/MERGE speaks to emerging talent & the merging of disciplines. The campaign hero is BlobStar, a unique character made of 9 objects. Each ‘blobject’ was produced in 3D & bought alive in print, animation & physical form. BlobStar became the face of the festival while individual blobjects promoted specific disciplines.