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This project is a Grade A office building in a prime location In Shanghai. With an architectural emphasis on a ‘neo-constructivist’ style, the client aims for a building that distinguishes itself from the other Grade A buildings in Shanghai.
Our approach used an interpretation of architectural forms with the aim of presenting our messages on abstracted architectural forms; using simple elements extracted from the architectural palette assembled with great attention to detail. The end result is a signage system that appears simple yet offers intriguing complexity in its detail.