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Hangzhou Gate, Hangzhou

CompanyGraphia International Limited
Lead DesignersGraphia Brands
ClientGreenland Holdings Corporation Limited
Prize(s)Bronze in Print / Wayfinding & Environmental Graphics
Entry Description

Hangzhou Gate will be the tallest H-shaped twin towers in China. It consists of offices, hotels, retail and residential areas.

Whilst our scope of work is for the whole site, this submission is for the clubhouse area.

The clubhouse was designed to project a high-end boutique hotel feel, with subdued lighting and rich finishes.

The signage needed to be available yet restrained, and to continue this mood of sophistication. Our solution was to approach the signage as extensions of the interior fittings, make use of ambient-style lighting as design elements, and thus maintain the experience.