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A negative image comes to mind when we hear the word "hospital".
By removing the negative aspects, we can prevent evoking the existing experience.
We aimed to reinvent the experience by integrating an environment that evokes a positive and enriching atmosphere we long for, like being immersed in nature, staying at a favorite hotel, or viewing art.
The transformation of the negative image into a positive one contributes not only to the hospital and our mindset toward it, but also to the mindset of medical professionals, their work performance, and the way they treat patients.