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Neon Zebra Brand Launch

CompanyPepsico Design & Innovation
Lead DesignersPepsico Design & Innovation
Design TeamPepsico Design & Innovation
ClientPepsiCo
Prize(s)Silver in Print / Corporate Identity
Entry Description

Making great mixed drinks can be complicated, but Neon Zebra is here to shake things up with a fresh new take. Neon Zebra is classic, but never stale or boring. With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits.Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night. Fun, colorful and bold mini cans set Neon Zebra apart.