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Pictionary is a family classic and a perfect icebreaker for parties to start the fun. This campaign creates suspense in the audience by focusing on the hand-drawn image which is the essence of Pictionary as a game. It is an interactive experience that connects them to social media through a QR code. The key message is- “Scribble the feeling” which means that sometimes words can’t evoke the emotions that drawings can. Various channels include print, OOH, social media, interactive, and wall murals.