#MyKindOfJoy

Amajoya approached Mag to help form a more authentic connection with the South African market. Given the impact of lockdown, the challenge was how to reignite SA’s vibrant culture.
Mag connected the dots by creating a digital campaign that rewards users for sharing what joy means to them. Using #MyKindOfJoy, the campaign reached audiences across the country – right at their homes.
Entries streamed. The campaign achieved a Cost Per Person Reached (Rands) of 4 cents, while the Cost Per Engagement worked out at just 17 cents – all pointing to South Africans needing a little more joy than we knew.

Magnetic Creative SA is an award-winning, global human engagement and digital branding agency based in Knysna, South Africa. Our purpose is to focus on helping others overcome struggles and find the greatest version of themselves.

Clients, collaborators, customers and communities. It’s about inspiring each other. Learning from each other. Being vulnerable and sharing the potential within us all. Having this capability to serve more people on a deeper level, magnify reach, impact faster and better empower others to self-actualise and create their own better realities is a privilege.

2022:
MUSE AWARD
x4 Platinum
x5 Gold

NYX MARCOM AWARD
x2 Gold

NYX VIDEO AWARD
x1 Gold



2021:
INTERNATIONAL DESIGN AWARD
x5 Honorable Mention



2020:
INTERNATIONAL DESIGN AWARD
x1 Bronze

VEGA AWARD
x1 Canopus

NYX AWARD
x1 Gold

MUSE AWARD
x5 Platinum
x5 Gold
x2 Silver