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Tautier—A Display Typeface

CompanySihan Wu
Lead DesignersSihan Wu
ClientHERBE Jewelry
Prize(s)Bronze in Print / Other Print Design, Bronze in Multimedia / Other Multimedia Design
Project LinkView
Entry Description

Tautier is designed as a display title font for HERBE Jewelry—a designer brand specializing in fashion jewelry based in Shanghai, China. It is meant to carry a sleek and delicate feel by taking cue from the specimen of Enge Mediaeval-Antigua, a condensed typeface published in 1900 from the Bauer Type Foundry. Based on its existing basic alphabets from the old type specimen, Tautier is redrawn to appear more classical and friendly to fit with HERBE’s branding style, as you may notice in the rounded corners around the beaks, as well as the lachrymal terminals in the lowercase design.

Awards and Prize

2020 Indigo Design Award, Gold Winner (2 categories)
2020 Indigo Design Award, Silver Award Winner (2 categories)
2019 International Design Awards, Honorable Mention
2019 International Design Awards, Bronze Award Winner
2018 Creative Quarterly 52 Graphic Design, Winner
2018 Graphis Typography 4 Competition, Merit Award Winner
2018 Creative Quarterly 51 Graphic Design, Winner
2018 Creative Quarterly 51 Graphic Design, Runner-up
2017 AIGA/NY: Fresh Grad: MFA Thesis presentation for AIGA in NYC
2017 SCAD Secession, Finalist. Awarded for two separate projects.
2016 Adobe Design Achievement Award, Semifinalist. Fine Art - Graphic Design / Print
2012 Tony Cragg: Sculpture and Drawing Public Participation
Finalist. Awarded for four separate works.